Target Group

Because this is a hole new concept, the Younger target fits this the best. For more then one reason. More and more younger people starting their interests for wine. And getting some knowledge about it. But mostly their exploring with wine. Also the wine bars are getting more popular along this generation. But they don’t use the following order: Look, Swirl, Smell, Taste it and spit it out. No they drink it. And finally they do it more fore the drinking then exploring the wine. Sow this target group has to be a little bit more serious. But it is still a night out. A night of fun when you come to the wine bar. And when you found your smell you have the possibility to drink. To make the concept more interesting the device has to be modern, it has to go with time and with young people. So the device is high technical. With touch screen for example. You can compare the device wit a ipod. It has to intrigue the target group. The young generation wants’ more technology, the more the better it is.

A group within the younger generation are the wine lovers. A person with perfect wine knowledge, smells wine blind and they can tell witch kind of wine it is. This is a good way to practise for those how has wine as their hobby.

At least is it for people how like to experience. How are dared to try something new and different. It’s a night out, like the movies. Or instead of usual bar.

visualization The Aroma Wheel

Aroma Wheel

These will be the catagories you can choose for the divice - The Aroma

research - Why we smell wine by Jon Bonné

Swirling and sniffing are crucial, perhaps the most crucial, parts of evaluating wine.

We swirl wine to expose the actual liquid to the air, to run it up the sides of the glass and to get an extra look at its color. The drops, or tears, that trickle back down tell lots about alcohol content. The color of the wine, both when still and when swirled, gives hints to its density, the type and quality of the grape and the condition of the wine. New wine often has brighter hues than older wine.

Plus, some wine — particularly red wine — needs to oxidize slightly when opened. If it has been properly stored, little oxygen will have reached it. As wines age, they need air to help fully release their aromas and flavors. Swirling helps.

Why smell? A wine's real charm can be found in its scent. Here you can discern a wine's primary and secondary aromas. All those frou-frou descriptions about scents of huckleberries and roses? That's how we detect many of them. Smelling offers a preview of what you might taste, not just then, but also if you let the wine sit for a while and open up.

Indeed, smell and taste have been intricately linked in the brain, and much of the taste of wine (or food) is lost without the smell. Don't believe me? Try holding your nose and swishing some wine in your mouth. Then try it without holding your nose. See the difference.

Scent also helps detect if a wine is spoiled. If you're smelling damp cardboard or gym socks, there may be cork taint, the presence of a destructive little compound called trichloroanisole (TCA). That's what we mean when we say a wine is "corked."

There's lots more — books full, in fact — on why all these rituals are not just wine snobs showing off. Traditionally, in a restaurant, you're usually checking for any faults, not whether a wine is to your taste. (That should have been resolved when you ordered it.) You're figuring out whether to start drinking it immediately, or whether to ask for a decanter, which helps aerate it and filters out sediment in older wines.

Concept The Aroma

The concept for the Crosslab smell-life-technology. Is that their is a wine smelling bar in stead of a wine tasting bar (wijnproeverij in Dutch).

Here people can smell different kind of wines with a machine. You enter in to the machine witch flavour you want or like. For example woody, fruity, floral, spicy, etc. It also can be more then one. Or you do everything separately. That is your own choice.

With these choices, you have to make choices within these categories. From these choices, their well be a list of possibilities. These possibility you can smell. These options witch you can choose out of it, its based on the reel aroma wheel for wine. To smell your choice you press the button smell. And the smell will come out of this machine. The swirling and other techniques you normally have to do before you smell the wine, is included in the smell.

The smell will be in small kinds of tubes, that will be in the device. The idea behind it, is that it has the concept of sample perfume’s. But then in tubes. The smell will come out if you press the smell button. This will not come out, same as the sample perfumes but like a aroma. But it comes back as the same idea.

You try different kind of possibility’s and of different kind of brands. When you decided your smell, you will have the glass of wine. This way you will get your perfect taste of wine. Instead hearing people talk about wine. You discover different kind of wines. This combines with your own prefer interests. Your knowledge of wine will also rise. Because you yourself will experience wine.

Every wine has different kinds of smell, what is called Aroma. People that are for miller with tasting wine. Prefer calling a wine’s nose or aroma instead of smell. This is because the word smell has a negative connation.

The device will adjust on the seasons. Because in the winter you want for example a stronger red wine. And in the summer a light, fruity white wine.

Smell is a very important attribute of drinking wine. It’s a preview of what you will get. That’s why I think the Aroma is good device.

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